When it comes to bicycle safety practices in Florida, wearing a properly fitted helmet tops the lists. It’s no secret that protecting your brain while on a ride is the most important piece of safety gear. Unfortunately, however, Florida cyclists and cyclists across the world share the same complaints about bicycle helmets. From discomfort to not looking “cool” enough, cyclists are constantly looking for ways to spruce up their cycle gear with the changing times. Helmets are one element of cycling gear that seems to never change…until today that is. Terese Alstin and Anna Haupt, Swedish industrial designers, have created an incredible new bicycle helmet that serves to protect the head without the uncomfortable, bulky, “uncool” look often associated with the standard helmet.
Take a quick look at the video below for a short documentary about how these two female industrial designers from Sweden plan to change the world with their invisible helmet:
The video points to the “revolutionary” potential in their invisible helmet design. And while some may initially think they are a bit ahead of themselves, the bottom line is that helmet design has barely changed since its introduction to the cycling community. As such, Alstin and Haupt truly do have the potential to revolutionize the way cyclists throughout the world look at safety gear. The Swedish designers contacted a head trauma specialist to ensure that their design would address the most important and relevant safety features. Studying bicycle accident reports, staging accidents to accumulate movement patterns, and comparing this information to normal biking allowed for accurate designs. The invisible helmets took seven years to development, highlighting the research that went behind each design element.
Hövding, Airbag for Cyclists, is the name and tagline of the company. “Airbag for cyclists” points to the look of the helmet, actually appearing like that of a vehicle airbag. Alstin addresses the importance of cyclists to be able to withstand several head impacts during a singular accident while wearing their helmet, stating “It’s actually three or four times better in terms of shock absorbance. And that’s the most important factor. It covers more of the head – including the entire neck – than traditional helmets.”
Alstin and Haupt understand the power of urban biking and its place in the future. To them, cars are “so yesterday” and they are capitalizing on the bright future of cycling throughout the globe. Raising $10 million in venture capital, the women are truly on their way to revolutionizing the cycling industry forever. What do you think about the concept of wearing an invisible helmet? Will you make with Hövding and wear the “safest helmet on the market”? Please share your comments and opinions below.